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- Lens Live Scans Products for Real-Time Shopping Suggestions.
- Amazon’s AI assistant can answer questions and provide details.
- The feature is currently available to some US users on iOS.
Have you ever seen an item in a brick-and-mortar store and thought you could get it for a better price on Amazon, but couldn’t gather the right keywords to find it online?
Amazon Lens was designed to solve this problem by photographing an item and generating similar product results. Now, the NEW LIVE FEATURE makes the Amazon tool more interactive, allowing you to scan an item with your phone’s camera and find similar items in the Amazon shopping app.
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When you open Lens Live, the Amazon Lens camera scans products in the frame and displays the top results in a carousel at the bottom of the screen. This new feature allows customers to add items directly to their cart or wish list from the Lens Live screen.
Amazon’s AI shopping assistant, Rufus, is integrated with Lens Live and offers suggested questions and product summaries. Shoppers can ask Rufus questions about a product and receive answers without leaving the Lens Live Camera View.
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The main difference between Amazon Lens and Lens Live is interactivity and convenience. Amazon Lens requires users to take a live photo, upload a photo, or scan a product’s barcode. Once the media is uploaded, the user is taken to the traditional Amazon shopping list, tapping on each one to see frequently asked questions and product features.
Lens Live keeps users on the same screen to view pricing, key eligibility, FAQs, and product features. Lens Live also allows users to scan multiple products with their phone’s camera without leaving the Lens app.
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Amazon has begun rolling out Lens Live to “tens of millions” of US customers, with widespread availability in the coming months. Currently, the feature is only available on iOS. When Lens Live is available to all Amazon customers, they will still have the option to use traditional Lens options.
